As our Company was formed on the basis that people are its foundation, it is a prerequisite that all employees feel ownership of the business and subscribe to its vision. Our vision is the basis of our service strategy, which in turn determines the principles for both meeting and exceeding the customer’s expectations:

	Unique - in its approach to Staff and Clients bringing back the true PERSONAL service
	Loyalty - through the commitment demonstrated by Ultimate and its employees in restoring the Clients confidence should service levels fall short of expectations
	Truthful - in all aspects of the partnership
	Intangibles - the individual aspects of Ultimate’s approach to service provision which will make its clients feel good to be a customer
	Methodical - in its approach to, and operating of, its Client assignments
	Added Value - through motivation and reward, getting that ‘extra’ effort from staff
	Team Track Record - established over 30 years with Clients and Staff alike
	Empathy - the caring and individual attention Ultimate will provide for its Clients and its representatives